Donation pages, pop-ins, embedded forms... Not sure which is best for your charity’s fundraising? With digital fundraising, having the right donation form is key to maximising online donations and your charity's impact.
In certain situations, a dedicated donation page is the most appropriate and effective solution. In this article, we explore which fundraising campaigns make the most sense with a dedicated donation page.
What is a dedicated donation page and why use it in your charity fundraising?
Monthly giving, donor reactivation, and major gifts
Emergency Fundraising
Strengthen your corporate partnerships
Boost giving at high-traffic charity fundraising events
What is a dedicated donation page and why use it in your charity fundraising?
A dedicated donation page is a fully customisable page that includes a donation form, marketing widgets and content elements. Unlike embedded or pop-in forms, which are integrated directly on your website pages, a dedicated donation page has a unique URL.
A dedicated donation page allows you to offer a unique and personalised experience to your donors. You can adapt its content, visuals and suggested amounts according to donors' donation history or current campaign. A tailored donation path strengthens donor commitment, boosts conversions, and can increase raised funds.
Here’s when a dedicated donation page is the right choice for your charity’s fundraising strategy:
Monthly giving, donor reactivation, major gifts: create a custom donation page for every supporter.
For some fundraising campaigns, offering a personalised donation page for each donor can be a major advantage. A dedicated donation page makes it possible to adapt the experience according to the donor history and preferences. You can tailor the experience by:
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suggesting donation amounts based on previous donations. You can even slightly increase them to encourage a higher average donation.
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pre-filling in personal information to simplify their donation process.
This approach proves effective in reactivation campaigns, where the aim is to encourage former donors to renew their support. A personalised online donation form showcasing their past impact makes donors more likely to give again.
Dedicated donation pages are also ideal for e-mail campaigns targeting to recruit and retain regular donors. They offer a personalised experience that makes it easy for them to take action. Whether that is to renew a donation, increase their gift amount or make a long-term commitment.
Regular giving programmes and those dedicated to major donors can also benefit from this type of strategy. An organisation wishing to engage its supporters could offer a dedicated, personalised donation page. Make sure to highlight their commitment and show in concrete terms what their support helps to achieve.
For example: “It's nice to see you again Paul! Thanks to your previous donation of €1,000, we financed the renovation of a school. With a similar donation today, you could provide an entire classroom with essential school equipment”.
Emergency Fundraising: the effectiveness of dedicated donation forms to raise money quickly
In crisis or emergencies, speed of deployment is essential. Dedicated donation pages can go live in minutes. Their URLs can be customised to match your emergency fundraising campaign.
After Cyclone Chido hit Mayotte in December 2024, organisations like Fondation de France and Secours Populaire Français launched dedicated donation pages within hours. These emergency fundraising campaigns collected donations quickly, to help the disaster victims.
Proper preparation is key to reacting quickly and effectively in a crisis. In our article, Emergency Fundraising: How to prepare your organisation, learn how to plan ahead for emergencies and gather support when it matters most.
Strengthen your corporate partnerships through dedicated donation pages
For campaigns with specific partners, like a brand or company, a dedicated donation page creates a smooth donor journey that showcases the partnership. You can:
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Co-brand the donation page, integrating the logos and visuals of both entities.
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Create additional donation options, such as team donations.
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Offer Matching Gifts (by doubling or tripling the amount donated, for example).
Boost giving at high-traffic charity fundraising events
Supporting up to 15,000 connections per second, dedicated donation pages are particularly well suited for live television broadcasts. They are also perfect for large-scale fundraising campaigns with extensive media coverage, which often leads to a surge in visitors and donations.
As mentioned earlier, the "Together for Mayotte" TV show by Fondation de France and France TV raised €4.9 million in just 3 hours. They set up a dedicated donation page for this TV show to support disaster recovery.
Using these donation pages also makes sense for streaming fundraising events, which tend to generate a lot of traffic. For example, during the Stream for Humanity charity fundraising marathon on Twitch, MSF France raised over €3.5 million on its dedicated donation page. They hit a peak, processing donations at an incredible rate of 2,400 per minute!
As you can see, dedicated donation pages are a real asset for your annual fundraising strategy. Whether for a personalised approach with existing donors, high-traffic events, emergencies or strategic partnerships. With a personalised experience and high-capacity processing, they’re perfect for maximising your fundraising impact.
What's more, our fundraising tool with dedicated donation pages also includes advanced features to maximise donor engagement, such as:
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Sending personalised thank-you emails.
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Highlighting of the most popular amount, to encourage higher donations.
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A progress bar and donation counter. Updated in real time, it shows your fundraising goal and motivates donors to make a donation.
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The "latest donor" banner, to highlight the generosity of your contributors and encourage others to follow their example.
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Integration of videos on your landing page during live streaming events.
As you refine your fundraising strategy to maximise donations, consider integrating personalised QR codes into your direct mail appeals. These QR codes create a valuable fundraising opportunity. By linking to dedicated donation pages and, for existing donors, sometimes even pre-filled forms—making giving fast and easy.
Learn how drive-to-web strategies can streamline the donor journey. Read our article: From Offline to Online fundraising: How to Drive-to-Web.