iRaiser, the market leader in fundraising solutions for nonprofits, unveils its new brand identity, reflecting their mission to unleash generosity through smart, innovative fundraising journeys.
September 27th, 2024 – iRaiser, created by fundraisers in 2012, has become an influential actor in the European fundraising sector, and today aims to inspire generosity with a vibrant new identity.
Over the past 12 years, iRaiser has experienced significant growth. The company now counts a team of over 80 people across seven European countries, with global clients, and a particularly strong presence in Europe and the UK. This growth and expansion inspired a renewed and cohesive brand identity.
iRaiser introduces its new logo with a timeless and professional design. The logo features the distinctive caret icon, which has been part of their branding since the company’s inception.
The caret, a familiar symbol in mathematics representing raising numbers to greater power, serves as a reminder of iRaiser's history and purpose. Alongside the new logo, iRaiser is unveiling a refreshed colour palette, where each colour symbolises a pillar of iRaiser’s vision and core values. A deep black represents excellence and stability. The pure sand colour stands for clarity, openness, and simplicity. And the familiar but vibrant green represents growth, and innovation.
"iRaiser's new visual identity reflects our commitment to delivering excellence and innovation. It embodies our drive to inspire clients as generosity evolves, while reaffirming our role as a trusted partner, deeply rooted in the sector. This bold new identity also serves as an internal source of inspiration, empowering us to face the challenges of a rapidly changing world and provide organisations with the support they need to amplify their impact."
- Tony Bourdier, CEO & co-founder
Above all, iRaiser aims for innovation and inspiration. Now more than ever they are committed to their mission: to unleash generosity with smart fundraising journeys.
At the heart of this vision,charities remain central. iRaiser aims to enable them to create dedicated donation journeys, and provide a seamless experience for their supporters, all within a high-performing and secure environment.
“At iRaiser, we see a future where digital fundraising is straightforward and efficient, helping organisations focus on their mission and reach more people.”- Tony Bourdier, CEO & co-founder
The company’s commitment to unleashing generosity and supporting not-for-profits remains unwavering. This rebranding marks an exciting new chapter, reflecting their dedication to innovation, excellence, and growth.
Stay tuned for more updates as iRaiser continues to transform the fundraising landscape and empower charities to make a meaningful impact.
For more information about iRaiser's rebranding and offerings, please contact :
Tiffany Lefebvre
Chief Marketing Officer
tlefebvre@iraiser.eu
ABOUT IRAISER
iRaiser is the leading provider of fundraising solutions for non-profits in Europe with a focus on creating fundraising processes specifically tailored with the donor journey in mind. They are committed to unleashing generosity with smart fundraising journeys through innovative, ethical, and secure software. Since 2012, iRaiser has helped organisations raise over 2.5 billion euros, empowering charities in creating a more positive and impactful world. iRaiser is trusted by over 850 top organisations such as UNRWA, UNHCR, WWF, Red Cross, Doctors Without Borders, Unicef, the Salvation Army and the Louvre in over 18 countries worldwide. We have offices in France, The UK, The Netherlands, Denmark, Belgium, Italy, and Germany and are continuing to expand all over Europe.