These initiatives are all different, but they have one thing in common... they all involve the community! They are all "Community Fundraising" initiatives. These types of approaches rely on a group of people sharing a common interest to raise funds.
More than a simple appeal for donations, Community Fundraising aims to mobilise your supporters and encourage them to take action. As well as strengthening your community, Community Fundraising can broaden your scope and raise your profile by reaching new audiences.
In this article, we'll introduce you to the Community Fundraising Platform, a 3-in-1 tool designed specifically so that nonprofit organizations like yours can put their communities at the heart of their fundraising.
As you will have gathered by now, Community Fundraising campaigns can amplify the impact of your association. This type of campaign can open the door to new fundraising opportunities, and give you the chance to turn your supporters into donors, or even fundraisers!
So, what is the Community Fundraising Platform and how can it help you?
The Community Fundraising Platform will transform the way you raise funds by bringing together three powerful approaches in a single tool:
On the Community Fundraising Platform, you can easily create an online campaign for different projects to attract donations easily. Then you can define the type of crowdfunding campaign, whether it’s simple one-off donations or reward-based contributions. You can even keep your supporters informed of the progress of your projects with emails and updates through the platform.
As well as combining the powers of these three types of campaigns, the Community Fundraising Platform responds to the daily challenges faced by many not-for-profit organisations when collecting donations. This includes easily managing diverse campaigns simultaneously, effectively tracking donor activities, and diligently monitoring overall performance. Finally, you can ensure a seamless donor journey and keep better track of your donor base.
Let's take a look at the range of features that the Community Fundraising Platform has in store for you, to improve every stage of your online fundraising.
As you know, your events are powerful fundraising opportunities. Whether it's a sports challenge, a charity concert or another type of event, you can now use our new e-ticketing feature!
With it, you can easily manage registrations and automatically send out electronic tickets with QR codes. During the event, you can even streamline event operations thanks to the integrated scanning system. It enables efficient ticket validation and attendee management through a unified application. And allows for a smooth experience for your participants as well as your team behind the scenes.
Whether your organisation already sells goodies online or not, you can now create and manage your very own event web shop in one place. With the Community Fundraising Platform, fundraisers who sign up for your events can now buy items online during their registration. During your events, give participants the opportunity to support your charity by purchasing merchandise. This merchandise can include T-shirts, hats, mugs, and other branded items.
Additionally, you have the convenience of centralising order management and inventory within the same platform used for event administration. Envision hosting a charitable concert, where participants can conveniently acquire both event tickets and merchandise, like event-themed t-shirts, all from a singular location.
As you know, sending the right e-mail at the right time is crucial to the consistency of the donor journey! On the Community Fundraising Platform, you will find ready-to-use automatic emails that you can program to thank, activate or inform your supporters. The texts are pre-filled, so it's easy!
With the CFP, you can also generate vouchers to create specific promotions during registration. Set up percentage discounts, and even define time-limited fixed prices, with personalised labels!
This offering helps businesses support and work with nonprofits by making the process easier for them to pledge their support. How about opening the way for donors to take advantage of companies matching their donations? "Give €10 and we'll double your donation!” You have probably already heard of Matching Giving.
Whether it's matching gifts or fostering employee engagement, the Community Fundraising Platform offers a holistic package that facilitates seamless corporate participation. You can benefit from a significant leverage effect. The concept is simple: a company agrees to double (or even triple) the donations made by its employees to a charity.
This is the perfect opportunity to give companies a way to push their CSR activities and for your charity to multiply the gifts you receive. Define the overall amount, the timetable and the calculation (2x, 3x...) and post this opportunity on the platform! The tool even has a special company focus which allows you to solidify your corporate partnerships.
You are able to:
But that's not all... You can also showcase your sponsors, carry out A/B tests on your donation page, create fundraising badges and much more! And it's all available in English, French, Italian, Dutch, Danish and Swedish.
In addition to its intuitive interface, the tool has been designed to be a plug-and-play solution, making life easier for you: no skills are required to set it up or get up and running.
Once you've installed the tool, you'll be able to use intuitive dashboards and manage all your content using an easy-to-use editor. The functions are easy to set up and, if you're in any doubt, there's a helpdesk with detailed descriptions.
Finally, benefit from real-time analytics and progress tracking on a clear and concise dashboard.
On the other side of the screen, it's just as intuitive for users! The platform offers your supporters, participants and donors an easy, and seamless experience. Not only when they make a donation, but also when they fundraise for you, or attend one of your events. The transparency of interactions and donations creates a positive experience, strengthening the user's relationship with your charity.
The platform is supported by powerful donor management and emailing tools, for smooth and consistent communication. All participants can track their fundraising progress in real time and integrate their campaigns with social media platforms with ease. They can share updates to their fundraising pages with their network, share progress, encourage new people to donate or thank contributors.
The platform is therefore easy for your charity to use, but it's also easily accessible to all your community of supporters, donors and their network who take part in events involving your cause.
A number of nonprofit organizations involved in change have already been able to boost their fundraising efforts by using the Community Fundraising Platform!
So, are you ready to transform and maximise your fundraising through the active engagement of your online community? You too can join other associations that have already explored the powers of peer-to-peer, crowdfunding and event fundraising.
Take advantage of the many advanced features of iRaiser's Community Fundraising Platform to mobilise your supporters for your cause. From now on, you can use this 3-in-1 tool to build stronger, more connected communities that bring about positive change. And turn every interaction into a conversion opportunity!
Are you thinking of launching your own community fundraising initiatives and looking for inspiration for your campaigns? Check out our free guide, where we share 13 community fundraising ideas to get you started.